The Firm / Consumer Goods

Consumer Goods


Cell phones, cosmetic products, apparel, sporting goods, auto parts, and the world of consumer goods continuously expand when companies invent and adapt the evolving markets need for energy-efficient, greener, smarter, healthier goods. From conglomerates to startups, tens of thousands of new goods are invented, manufactured every day in every corner of the world. Protecting the underlying intellectual property of the goods becomes critical and essential at every stage of the life of the goods. Beijing East IP’s attorneys have extensive consumer goods protection experiences across the spectrum. We understand every companies’ need for fast-paced developments and improvements to catch consumers’ ever-changing appetite for newer and better goods. We also understand the desire and need to have and protect a strong brand and innovation behind every new goods.

Beijing East IP have worked on many high level cases and wide spectrum of projects for our clients. Our services include:

  • Patent prosecution across all technical areas before the State Intellectual Property Office (SIPO)
  • Challenging and defending the validity of client’s patents in administrative proceedings before SIPO and the Patent Reexamination Board (PRB)
  • Asserting patent rights in litigation before the People’s Courts
  • Defending clients from infringement before the People’s Courts
  • Patent information consulting services include patentability search, patent validity search, freedom-to-operate (FTO) search, evidence-of-use search, due diligence, and identify, monitor existing and potential competitors activities
  • Trademark clearance search
  • Trademark prosecution, enforcement, and litigation
  • Trademark portfolio counseling
  • Domain name disputes and enforcements
  • Copyright registration and enforcements

 Our experiences reaches across different altitude of consumer goods including:

  • Apparel, shoes, and accessories
  • Automobiles, motorcycles, and auto parts
  • Books and publishing
  • Consumer electronics and software
  • Cosmetics products
  • Food and beverage
  • Home appliances
  • Media and entertainment
  • Pharmaceuticals

Representative Clients

  • A leading U.S. multinational conglomerate corporation
  • A leading cosmetic companies in South Korea
  • A leading German home appliances manufacturer
  • A leading Japanese electronics company
  • A leading Japanese multinational information technology equipment and services company
  • A leading U.S. computer and mobile accessories manufacture
  • A well-known U.S. fashion brand
  • A leading Japanese printers, multifunctional products, wide format systems, and parts supplier.
  • A leading a South Korean plastics company
  • A leading U.S. fastfood company
  • A leading Japanese multinational IT services and products provider
  • A leading U.S. office supply company
  • A leading Japanese multinational conglomerate corporation