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T +86-10-85189318 F +86-10-85189338 P Vice President O Beijing

Guorong LI

  • Vice President
  • Business Development Dep.

Mr. Li started his career in the IP field in 2001, shifting from his previous pursuit in the education industry as an English teacher in Hangzhou. Mr. Li has profound understanding of the IP problems most multi-nationals face when they expend their business in China. Having served more than one hundred Fortune 500 companies from a wide array of industries in over 20 years in China, Mr. Li has rich experience in prosecuting, enforcing and litigating intricate intellectual property matters, especially those relate to trademark and copyright infringement. Mr. Li’s tailor-made IP protection strategies for multi-nationals proved effective and earned his good names among clients and many of the cases are treated model cases for the industry.He ever holds position as Managing VP of CUIPPC and Vice President of Sinofaith IP Group responsible for brand protection.

Main working language: English, Chinese (native)

  • Areas of Practice

    Trademark
    Copyright
    Unfair Competition
    Customs Border Protection

  • Highlights

    Representing a US printing supply client, sucessfully designed and coordinated an inter-province case targeting the manufacture and distribution of counterfeit packaging network.
    Representing a Korea mobile brand, devised and destroyed a network of smugglers cooperating with Customs Anti-smuggling Bureau.
    Representing US, Switerland and Chinese pesticide brands, pushed and coordinated a cross-border raid and successfuly extradicated the suspect from Cambodia.
    Representing a US software giant, initiated and won the first embedded software infringement civil case.
    Representing a famous Germany sealing brand, dug out a huge network of infringers from one online shop and raided more than 30 targets, with more than 10 people criminally prosecuted and more than CNY two million RMB obtained as damages.

  • Experience

    From 2019 to present, Vice President, Beijing East IP Ltd.
    From 2012 to 2018, Vice President, Sinofaith IP Group
    From 2001 to 2011, Account Manager, Vice President, Managing Vice President, CUIPPC（China United Intellectual Property Protection Center）

  • Professional Recognition

    Member of INTA
    Member of AIPPI
    Member of WAD

  • Admissions

    Qualified PRC Attorney-At-Law

  • Education

    Beijing International Studies University, English, Bachelor degree

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