With over 200 dedicated professionals, Beijing East IP has helped a full spectrum of clients – from startups to Fortune 500 corporations to domestic multinational companies – on their intellectual property issues in China.
Ms. Zhang obtained her Juris Master degree from China University of Political Science and Law, and joined the firm in 2006. Ms. Zhang co-leads the trademark team.
Ms. Zhang’s key practices focus on trademark prosecution, enforcement and litigation, copyright, anti-unfair competition, Customs recordation and domain name disputes. Ms. Zhang has handled thousands of trademark prosecution matters before the Chinese Trademark Office (CTMO) and the Trademark Review and Adjudication Board (TRAB), hundreds of trademark court appeals and infringement lawsuits before Beijing Courts and other various Courts, and administrative complaints before Administration for Industry and Commerce (AIC) for Fortune 500 companies and leading multinationals. Ms. Zhang has also handled various other IP related matters such as domain name disputes before CIETAC and ADNDRC, unfair competition lawsuits and copyright infringement lawsuits.
With many years of practices in this field of law, Ms. Zhang has successfully obtained well-known mark recognitions for Yahoo!, Ritz-Carlton, Adobe (Photoshop), McDonald‘s (McDelivery; McFlurry), Cisco, among others, before the CTMO, the TRAB, the Beijing First Intermediate Court, the Beijing IP Court and the Beijing High Court.
Ms. Zhang has led and participated in more than 200 administrative litigation cases with a high chance of success, and provided clients with comprehensive and practical solutions. On the civil infringement front, in addition to actively protecting and enforcing clients’ rights, she has also been advising clients on alternative resolutions to avoid unnecessary litigation cost and successfully defended the infringement lawsuits initiated by trademark squatters, by applying prior use defense, combined with a series of trademark administrative procedures, such as invalidations and cancellations, and even through mediation and settlement.