Guorong LI

• Vice President
• Business Development Dep.

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• Areas of Practice

  Trademark
  Copyright
  Unfair Competition
  Customs Border Protection
  

• Highlights

  Representing a US printing supply client, sucessfully designed and coordinated an inter-province case targeting the manufacture and distribution of counterfeit packaging network.
  Representing a Korea mobile brand, devised and destroyed a network of smugglers cooperating with Customs Anti-smuggling Bureau.
  Representing US, Switerland and Chinese pesticide brands, pushed and coordinated a cross-border raid and successfuly extradicated the suspect from Cambodia.
  Representing a US software giant, initiated and won the first embedded software infringement civil case.
  Representing a famous Germany sealing brand, dug out a huge network of infringers from one online shop and raided more than 30 targets, with more than 10 people criminally prosecuted and more than CNY two million RMB obtained as damages.

• Experience

  From 2019 to present, Vice President, Beijing East IP Ltd.
  From 2012 to 2018, Vice President, Sinofaith IP Group
  From 2001 to 2011, Account Manager, Vice President, Managing Vice President, CUIPPC（China United Intellectual Property Protection Center）
  

• Professional Recognition

  Member of INTA
  Member of AIPPI
  Member of WAD

• Admissions

  Qualified PRC Attorney-At-Law

• Education

  Beijing International Studies University, English, Bachelor degree

• Publications

  • A brief look into NFTs in China

Qiong PENG

• Vice President
• Patent Attorney
• Domestic Department Director
• Patent Division Manager
• China Supreme Court Appointed Attorney for Patent Litigation

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• Areas of Practice

  Patent
  Software copyright registration
  Integrated circuit layout design
  Intellectual Property Consultation
  

• Highlights

  Patent Invalidation Case, representing On-Bright vs United Nova;
  Patent Infringement Case, representing On-Bright regarding IC Layout Design;
  Patent administrative litigation case, representing System General vs Power Integration.

• Experience

  From 2024 to present, Vice President, Beijing East IP Ltd.
  From 2015 to 2024, Head of Domestic Department, Beijing East IP Ltd.
  From 2008 to 2015, Patent attorney, Beijing East IP Ltd.

• Professional Recognition

  China Supreme Court Appointed Attorney for Patent Litigation
  Expert in the Talent Pool of Shandong Provincial IP Office
  Zhongguancun foreign-related intellectual property expert

• Admissions

  Patent Attorney
  China Supreme Court Appointed Attorney for Patent Litigation

• Education

  Beijing Jiaotong University, Microelectronics and Solid State Electronics, Master's degree
  Beijing Jiaotong University, Electronic Science and Technology, Bachelor's degree
  

Yan ZHANG

• Partner
• Director of the Law Firm
• Senior Lawyer
• The China Trademark Office Subcommittee of the Trademark Office Practices Committee at INTA
• Trademark Department

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• Areas of Practice

  Trademark
  Copyright
  Anti-unfair competition
  Domain Name
  Customs recordation
  

• Highlights

  Won court appeals against the TRAB representing Freudenberg before the Beijing IP Court, the Beijing High Court and the China Supreme Court. These cases mainly involve the issue of determination of similarity of goods.
  
  Successfully defended in a court appeal for Freddie Mac before the Beijing First Intermediate Court, the Beijing High Court and the China Supreme Court. This case involves the issue of determination of similarity between English mark and Chinese equivalent.
  
  Won court appeals representing Maerz before the Beijing IP Court, the Beijing High Court and the China Supreme Court, obtaining favorable judgments affirming similarity between English and Chinese marks.
  
  Won a court appeal against the TRAB representing Adobe before the Beijing High Court. The Beijing High Court (second instance court) revoked the decision held by both the first instance court and the TRAB, and recognized the PHOTOSHOP mark on computer programs as well-known in China. This case covers the dilution of well-known mark, and grants the protection of the PHOTOSHOP mark to cosmetics.
  
  Won court appeals against TRAB for Facebook before the Beijing First Intermediate Court, the Beijing IP Court and the Beijing High Court, resulting in disapproval of various FACEBOOK marks for unrelated goods that were obtained by bad faith filings.
  
  Won a court appeal against the TRAB for Lonely Planet before the Beijing First Intermediate Court and the Beijing High Court. The Courts affirmed the high reputation of Lonely Planet’s trade name and granted cross-class protection. Further, won the victory in the second instance appeal for a series of trademark invalidations against the marks “GU DU XING QIU in Chinese” and “LONELY PLANET and GU DU XING XING in Chinese.”
  
  Won appeals against the TRAB for Instagram before the Beijing IP Court and the Beijing High Court, resulting in revocation of certain trademark registrations that were obtained by bad faith filing. This case illustrates the fact that the transfer of the trademark in dispute and whether the assignee is in good faith does not affect the determination of the bad faith of the original registrant.
  
  Won court appeals representing McDonald's before the Beijing IP Court and the Beijing High Court and obtained well-known trademark protection for McDonald's mark "McFlurry in Chinese" before the Beijing IP Court.
  
  Won a court appeal against the TRAB representing Cisco before the Beijing IP Court. The Beijing IP Court recognized the CISCO in Chinese mark on network communication equipment as well-known in China, and granted the protection to the goods of electric cooking utensils.
  
  Won four trademark infringement, copyright infringement and unfair competition lawsuits for American Petroleum Institute (API) before the Shunde Court and the Foshan Intermediate Court, which was selected as the Top 10 IP Cases handled by the Shunde Court in Guangdong Province.
  
  Won two trademark infringement and unfair competition lawsuits representing a NASDAQ listed U.S. online travel information provider before the Beijing First Intermediate Court and the Beijing High Court. The Courts ordered the defendant to cease the trademark infringement and pay damages. This case involves online trademark infringement and conflict between domain name and trademark.
  
  Successfully settled a trademark infringement and unfair competition lawsuit representing a famous U.S. hotel company before the Fuzhou Intermediate Court. The defendant ceased infringement and changed the trade name with local AIC. This case involves the hotly debated issue of conflicts between trade name and trademark registration.
  
  Successfully defended in a dispute of domain name transfer agreement representing a famous U.S. social network company before the Shenzhen Intermediate Court. The Court affirmed the validity of domain name transfer agreement and dismissed all claims of the plaintiff.
  
  Successfully defended in a trademark infringement lawsuit representing one of the world’s largest hard drive manufacturers before the Guangdong High Court. The Court affirmed no infringement and dismissed all re-trial requests of the plaintiff.
  
  Successfully settled a trademark infringement lawsuit representing a global lifestyle and accessory products retailer before the Shanghai IP Court, resulting in withdrawal of lawsuit by the plaintiff.
  
  Won various trademark oppositions, opposition appeals, rejection appeals, and dispute cancellations before the CTMO and the TRAB, representing hundreds of clients in various industries. These cases cover various issues like celebrity name protection, prior copyright, well-known mark recognition, cross-Class protection, bad faith filing, similarity between marks and goods/services, and distinctiveness of marks.
  
  Won dozens of complaints under UDRP policy and CNDRP policy in the .com and .cn domain name disputes, representing the world leading companies in various industries.

• Experience

  Beijing East IP since 2006

• Admissions

  PRC Attorney-At-Law
  

• Education

  Juris Master degree, China University of Political Science and Law
  Bachelor degree in English literature, Hebei Normal University
  

• Publications

  • WECHAT DOMAIN NAME CASE: WHY DOES TENCENT PREFER HONG KONG ARBITRATION? (2016)

  • ANALYSIS FROM TYPICAL CASES: CORRESPONDING RELATIONSHIP BETWEEN CHINESE MARKS AND ENGLISH MARKS (2015)

  • PROTECTION OF THE CHINESE EQUIVALENT FOR ITS ENGLISH TRADEMARK (2015)

  • ANALYSIS FROM 32 CASES: TRADEMARK PROTECTION PRACTICE IN REAL ESTATE FIELD (2015)

  • DETERMINATION OF SIMILARITY OF GOODS AND SERVICES RELATED TO REAL ESTATE (2015)

  • ANALYSIS FROM 13 CASES: HOW TO PROTECT YOUR TRADEMARK BY APPLYING PRIOR COPYRIGHT (2015)

  • PROTECTION FOR PRIOR COPYRIGHT IN TRADEMARK DISPUTES (2014)

  • ADMISSIBILITY OF NEW EVIDENCE DURING TRADEMARK ADMINISTRATIVE TRIALS (2014)

  • DETERMINATION OF INFRINGEMENT AND USE OF TRADEMARK IN OEM BUSINESS (2014)

  • KEY AMENDMENTS OF NEW CHINESE TRADEMARK LAW 2013