With over 200 dedicated professionals, Beijing East IP has helped a full spectrum of clients – from startups to Fortune 500 corporations to domestic multinational companies – on their intellectual property issues in China.
M.S. in Microelectronics and Solid State Electronics, Beijing Jiaotong University
B.S. in Electronic Science and Technology, Beijing Jiaotong University
Dr. Li is the General Manager of the firm responsible for the entire firm’s operation. Dr. Li is a senior patent attorney and China Supreme Court appointed attorney for patent litigation with abundance experiences in electrical and electronics field related matters, including prosecution, invalidation, reexamination, appeal, and litigation before the State Intellectual Property Office (SIPO), the Patent Re-Examination Board (PRB), the People’s Courts, and the China Supreme Court. In addition, Dr. Li is experienced on corporate China IP portfolio management and counseling.
Intellectual Property Consultation
Shanghai WWP Precision Mould Co., Ltd. v. Jann Cheng Technology Co., Ltd. et. al. Patent Invalidation
(2010 Top 10 Patent Reexmaination Board Cases)
Jan Cheng Technology Co., Ltd. et. al. v. SIPO Patent Invalidation Appeal Administrative Lawsuit
Chi Mei Optoelectronics Corporation v. Sony Corp. Patent Infringement Lawsuit
Chi Mei Optoelectronics Corporation v. Sony Corp. Patent Invalidation
Huawei Technologies Co. Ltd. v. Ericsson Patent Disputes
System General Corporation v. Power Integration Patent Disputes
General Manager, Beijing East IP Ltd., December 2012-present
Patent Counsel / Department Manager, Beijing East IP Ltd., 2006
Patent Attorney, Beijing East IP Ltd., 2003
China Supreme Court Appointed Attorney for Patent Litigation
Council Member of the Sixth Council Committee of the China Intellectual Property Society
Outside Legal Consultant for the Headquarters of Industrial and Commercial Bank of China
Standard Evaluation Expert at the China Council for the Promotion of International Trade (CCPIT)
China Supreme Court Appointed Attorney for Patent Litigation
Ph.D. in Engineering Physics, Tsinghua University
B.S. in Engineering Physics, Tsinghua University
Mr. Li started his career in the IP field in 2001, shifting from his previous pursuit in the education industry as an English teacher in Hangzhou. Mr. Li has profound understanding of the IP problems most multi-nationals face when they expend their business in China. Having served more one hundred Fortune 500 companies from a wide array of industries in nearly 20 years in China, Mr. Li has rich experience in prosecuting, enforcing and litigating intricate intellectual property matters, especially those relate to trademark and copyright infringement. Mr. Li’s tailor-made IP protection strategies for multi-nationals proved effective and earned his good names among clients and many of the cases are treated model cases for the industry.He ever holds position as Managing VP of CUIPPC and Vice President of Sinofaith IP Group responsible for brand protection.
Main working language: English, Chinese (native)
"Representing a US printing supply client, sucessfully designed and coordinated an inter-province case targeting the manufacture and distribution of counterfeit packaging network.
Representing a Korea mobile brand, devised and destroyed a network of smugglers cooperating with Customs Anti-smuggling Bureau.
Representing a US pesticide brand, pushed and coordinated a cross-border raid and successfuly extradicated the chief offender from Cambodia.
Representing a US software giant, initiated and won the first embedded software infringement civil case."
Member of WAD (World Association of Detectives)
Beijing International Studies University, English, Bachelor degree
Dr. Li is the Vice President of the firm responsible for patent administration and docketing. Dr. Li is a senior patent attorney and litigator focuses on chemical field related matters including prosecution, invalidation, reexamination, appeal, and litigation before the State Intellectual Property Office (SIPO), Patent Re-Examination Board (PRB), and the People’s Courts. Dr. Li also advises on corporate IP portfolio management.
Intellectual Property Consultation
Vice President, Beijing East IP Ltd., 2012 - present
Patent Attorney/ Department Manager, Beijing East IP Ltd., 2007 - 2012
Patent Attorney, Beijing East IP Ltd., 2005 - 2006
Patent Engineering, Beijing East IP Ltd., 2003 - 2005
Ph.D., Shanghai Jiao Tong University
M.S., Northwestern Polytechnical University
B.S., Northwestern Polytechnical University
Ms. Zhang obtained her Juris Master degree from China University of Political Science and Law, and joined the firm in 2006. Ms. Zhang co-leads the trademark team.
Won court appeals against the TRAB representing Freudenberg before the Beijing IP Court, the Beijing High Court and the China Supreme Court. These cases mainly involve the issue of determination of similarity of goods.
Successfully defended in a court appeal for Freddie Mac before the Beijing First Intermediate Court, the Beijing High Court and the China Supreme Court. This case involves the issue of determination of similarity between English mark and Chinese equivalent.
Won court appeals representing Maerz before the Beijing IP Court, the Beijing High Court and the China Supreme Court, obtaining favorable judgments affirming similarity between English and Chinese marks.
Won a court appeal against the TRAB representing Adobe before the Beijing High Court. The Beijing High Court (second instance court) revoked the decision held by both the first instance court and the TRAB, and recognized the PHOTOSHOP mark on computer programs as well-known in China. This case covers the dilution of well-known mark, and grants the protection of the PHOTOSHOP mark to cosmetics.
Won court appeals against TRAB for Facebook before the Beijing First Intermediate Court, the Beijing IP Court and the Beijing High Court, resulting in disapproval of various FACEBOOK marks for unrelated goods that were obtained by bad faith filings.
Won a court appeal against the TRAB for Lonely Planet before the Beijing First Intermediate Court and the Beijing High Court. The Courts affirmed the high reputation of Lonely Planet’s trade name and granted cross-class protection. Further, won the victory in the second instance appeal for a series of trademark invalidations against the marks “GU DU XING QIU in Chinese” and “LONELY PLANET and GU DU XING XING in Chinese.”
Won appeals against the TRAB for Instagram before the Beijing IP Court and the Beijing High Court, resulting in revocation of certain trademark registrations that were obtained by bad faith filing. This case illustrates the fact that the transfer of the trademark in dispute and whether the assignee is in good faith does not affect the determination of the bad faith of the original registrant.
Won court appeals representing McDonald's before the Beijing IP Court and the Beijing High Court and obtained well-known trademark protection for McDonald's mark "McFlurry in Chinese" before the Beijing IP Court.
Won a court appeal against the TRAB representing Cisco before the Beijing IP Court. The Beijing IP Court recognized the CISCO in Chinese mark on network communication equipment as well-known in China, and granted the protection to the goods of electric cooking utensils.
Won four trademark infringement, copyright infringement and unfair competition lawsuits for American Petroleum Institute (API) before the Shunde Court and the Foshan Intermediate Court, which was selected as the Top 10 IP Cases handled by the Shunde Court in Guangdong Province.
Won two trademark infringement and unfair competition lawsuits representing a NASDAQ listed U.S. online travel information provider before the Beijing First Intermediate Court and the Beijing High Court. The Courts ordered the defendant to cease the trademark infringement and pay damages. This case involves online trademark infringement and conflict between domain name and trademark.
Successfully settled a trademark infringement and unfair competition lawsuit representing a famous U.S. hotel company before the Fuzhou Intermediate Court. The defendant ceased infringement and changed the trade name with local AIC. This case involves the hotly debated issue of conflicts between trade name and trademark registration.
Successfully defended in a dispute of domain name transfer agreement representing a famous U.S. social network company before the Shenzhen Intermediate Court. The Court affirmed the validity of domain name transfer agreement and dismissed all claims of the plaintiff.
Successfully defended in a trademark infringement lawsuit representing one of the world’s largest hard drive manufacturers before the Guangdong High Court. The Court affirmed no infringement and dismissed all re-trial requests of the plaintiff.
Successfully settled a trademark infringement lawsuit representing a global lifestyle and accessory products retailer before the Shanghai IP Court, resulting in withdrawal of lawsuit by the plaintiff.
Won various trademark oppositions, opposition appeals, rejection appeals, and dispute cancellations before the CTMO and the TRAB, representing hundreds of clients in various industries. These cases cover various issues like celebrity name protection, prior copyright, well-known mark recognition, cross-Class protection, bad faith filing, similarity between marks and goods/services, and distinctiveness of marks.
Won dozens of complaints under UDRP policy and CNDRP policy in the .com and .cn domain name disputes, representing the world leading companies in various industries.
Beijing East IP since 2006
Juris Master degree, China University of Political Science and Law
Bachelor degree in English literature, Hebei Normal University