The Firm / Hospitality


China’s hotel industry has experienced dramatic growth and it is on the rise to become one of the biggest markets in the world. Our attorneys and agents understand this growing trend through our experiences in different aspects of hospitality brands’ intellectual property matters in China. The combination of the depth of our legal and industrial knowledge help our client maximize their hotel brand’s protection.

Our trademark team provides comprehensive counseling to our clients on all aspects of brand protections in China, including trademark clearance, registration, enforcement, and litigation. Through many years of experiences, our attorneys helped our clients to obtain well-known mark recognition before the Chinese Trademark Office (CTMO), Trademark Review and Adjudication Board (TRAB), and the People’s Courts.

Our domain name team helps our clients perform all aspects of protections, including regular domain name monitor, domain name disputes, unanimous purchases, and other internet-related matters thanked to our Chairman Dr. Gao’s position as a panelist at the China International Economic and Trade Arbitration Commission (CIETAC), one of the four organizations behind the Asian Domain Name Dispute Resolution Centre (ADNDRC).

Beijing East IP have worked on many high level cases and wide spectrum of projects for our clients. Our services include:

  • Trademark clearance search
  • Trademark prosecution, enforcement, and litigation
  • Trademark portfolio counseling
  • Domain name disputes and enforcements
  • Copyright registration and enforcements
  • Patent prosecution across all technical areas before the State Intellectual Property Office (SIPO)
  • Challenging and defending the validity of client’s patents in administrative proceedings before SIPO and the Patent Reexamination Board (PRB)
  • Asserting patent rights in litigation before the People’s Courts
  • Defending clients from infringement before the People’s Courts
  • Patent information consulting services include patentability search, patent validity search, freedom-to-operate (FTO) search, evidence-of-use search, due diligence, and identify, monitor existing and potential competitors activities

 Representative Clients

  • A famous Chinese Peking Duck restaurant
  • A leading English multinational hotels company
  • A leading American multinational hotels companyh
  • A leading American multinational luxury hotel chain
  • A leading American casino and resort operating company